"He is single," confirms John Barrows, senior manager of marketing communications. "There is no Mrs. Peanut. There will never be a Mrs. Peanut."
"He’s a cosmopolitan guy," Barrows says. "He’s busy."
"He’s a man about town, representing Planters and nuts wherever he goes," Yale says cheerfully. "He’s not the settling-down kind."
The Jolly Green Giant, however, is in a different league. “I would compare him to some kind of harvest god,” says Gerry Miller, executive vice president of the Leo Burnett Agency. “He signifies something that we can’t even express. Something that goes way back in the history of the species.”